How Google Ads Supports Digital Growth

Paid search advertising allows businesses to appear at the top of search results through Google Ads.

How Google Ads Works

Advertisers bid on keywords and pay when users click their ads
(Source: Google Ads Help – https://support.google.com/google-ads).

SEO vs Paid Search

SEO builds long-term organic visibility, while paid search provides immediate traffic. Together, they form a balanced digital strategy
(Source: SEMrush – https://www.semrush.com).

Benefits of Paid Search

• Immediate visibility
• Precise targeting
• Measurable ROI

Using Paid Search Data for SEO

Paid search data reveals high-converting keywords and user behavior, which can inform organic strategies.

AI and Paid Search

Google Ads increasingly uses AI to optimize bidding, targeting, and creative performance
(Source: Google Marketing Platform – https://marketingplatform.google.com).