Display Advertising and Programmatic Buying in Google Ads

Display advertising uses visual ads to reach users across websites, apps, and platforms.

What Is Programmatic Advertising?

Programmatic advertising automates ad buying using AI and real-time bidding
(Source: Google Marketing Platform – https://marketingplatform.google.com).

Google Display Network

Google’s Display Network reaches millions of websites, allowing advertisers to target users by interests, behavior, and demographics
(Source: Google Ads Help – https://support.google.com/google-ads).

Benefits of Display Advertising

• Brand awareness
• Retargeting
• Audience segmentation

Display Ads and SEO

While display ads do not directly impact rankings, increased brand visibility often leads to higher branded searches and engagement, which indirectly supports SEO
(Source: HubSpot – https://blog.hubspot.com).

Strategic Value

Display advertising strengthens overall digital presence and complements search-focused strategies.